Founders, we get you.
Building a startup is lonely.
Every decision feels make or break
… like jumping off a rock ledge
with no idea if there’s welcoming water below.
We’ve been there…
We’re a team of entrepreneurs and fractional leaders
with our own share of setbacks, hurdles and oh shit moments.
We’ve translated that experience into helping countless startup founders….
So they don’t feel alone.
So that hurdles are visible.
So that they can move forward with more confidence.
ExperienceHack is your strategic ally,
a platform that brings together expert, in-the-trenches
content, people and resources.
Welcome to experience hack(ing).
Experience hacking is the right insight at the right time from the right person.
Whether it’s guiding you through scaling challenges,
finding problem-solution and product-market fit,
refining your go-to-market strategy,
or optimizing your operations,
our platform is your competitive advantage.
RECENT PUBLICATIONS
by Tomoko Yokoi and Amy Bonsall
As organizations look to reinvent themselves to spur growth, they often seek to acquire senior talent who can infuse new ideas, skills, and leadership within the organization. However, hiring and retaining senior talent is fraught with challenges. Furthermore, small and medium-sized organizations often struggle to access and afford the senior talent necessary for driving growth…
A new HBR article on fractionalism from ExperienceHack co-founder Amy Bonsall.
LATEST POSTS
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How to Be a Better Founder
Read more: How to Be a Better FounderStartup founders have one of the most demanding jobs around. Your vision sets the strategy. Your behavior sets the culture. Your decisions affect human lives. Why would anyone want that job?
COMING SUMMER 2024
DON’T RAISE MONEY
A Story of Startup Success Through Unconventional Wisdom
Don’t Raise Money leverages the wisdom of seasoned fractional executives in a compelling fictional narrative about a startup’s journey. This book infuses unconventional advice, presenting a story inspired by the diverse experiences of experts in early-stage growth startups.
Through the trials and triumphs of its characters, the book imparts strategies and insights, challenging some of the norms and assumptions prevalent in the startup world. It’s a rich blend of storytelling and practical wisdom, designed to guide entrepreneurs towards success.
Embracing the fractional executive trend, Don’t Raise Money offers a unique perspective on startup success. It’s an essential read for anyone looking to navigate the complexities of founding a startup with the seasoned insights of those who have already walked the path.
MEET US
THE FRACTIONAL SIX
We are a team of seasoned executives from different disciplines, each a veteran in our area and with a long history of nurturing both startups and established companies. We’ve seen a lot, made our mistakes, and learned the hard way what makes companies successful. With our own fractional practices underway, we wanted to find ways to spotlight the opportunities of fractionalism for organizations, help them work through the challenges, and compare notes on best practices that work in the real world.
Susan
Beans
Fractional Chief Financial Officer
Financial management executive with experience at Price Waterhouse and Bain & Company and more than 25 years in both permanent and fractional CFO roles, board membership and advisory roles.
Amy
Bonsall
Fractional Chief Design Officer
Former executive at Old Navy and IDEO, where she built and launched the Venture Design practice. Her work is infused innovation, making change, and what helps people thrive.
Bruce
Ericson
Fractional Chief Revenue Officer
A proven sales executive dedicated to igniting growth for high-tech start-up companies. Bruce’s relentless focus in on aligning technology to solve real business problems while achieving critical revenue milestones.
Min
Kim
Fractional Chief People Officer
Experienced senior people executive passionate about the power of aligning strategy, operations and people practices to create healthy and talent-dense organizations.
Michael
Sattler
Fractional Chief Product Officer
With a career spent in founding and technical leadership roles with new and enterprise-level organizations, Michael Sattler is a veteran in technology strategy, operations, and product management.
Michelle
Waite
Fractional Chief Marketing Officer
With over 20 years of experience in marketing, sales, business development, and product marketing, Michelle has a proven track record of driving growth and innovation for startups and established companies across various industries and markets.